To continue increasing their client base, attorneys need to update their marketing approach to reflect how clients retain attorneys today. To do this, law firms can take advantage of another industry change that has evolved from technology: a virtual legal team consisting of Paralegals, Legal Assistants, Legal Secretaries, and Virtual Assistants.
Think of your traditional legal support team – a virtual legal team is composed of the same personnel, but they operate remotely and on a contract basis.
By going virtual, you enjoy all the benefits of having a legal support staff without the need for additional office space or commitment to paying for more additional services than you need. Both virtual law offices and traditional brick-and-mortar offices can benefit from using a virtual legal team.
The traditional model is waiting until profit margins enable a business to hire in-house staff. Can you wait? Maybe, but why when you can help your law firm excel and exceed client expectations, while having a work life balance? Not only do you benefit from having a full legal team at your disposal without the need to have an office staff, you can also save big on a lot of costs associated with in-house staff including:
Short answer: yes.
A few of the many ways utilizing a virtual legal team can help include increasing personal referrals, improving online search results, and maintaining your digital profile and content.
Personal referrals still play an important role in how clients find and evaluate attorneys. Happy clients talk to people they know about their experience and prospective clients rely on their personal networks for additional insight into prospective lawyers they find online.
Using a virtual legal team can help you obtain more personal referrals by improving the quality of legal service and client communication. Unlike traditional in-house staff, virtual assistants can be used after business hours or during busy times where in-house support staff might be occupied with other important projects. This can help ensure client projects are handled in a timely and expeditious manner, leading to personal referrals.
By using virtual paralegals and legal assistants,, you can ensure that your virtual and in-house team can quickly tackle such legal challenges in today’s expeditious global marketplace. In today’s 24-hour global marketplace, your ability to tackle legal challenges quickly, in locations both far and near, is crucial. Continuous investment in the use of technology is crucial to keeping pace with a clients’ requirements for enhanced communication and service delivery.
Searching Google and directories like AVVO, which publish listings of attorneys, is one of the key ways in which clients now find attorneys. Attorneys that don’t fall in one of the first pages of search results are often not even considered. Where do you fall? Regardless of qualifications and skills, prospective clients may not even know you exist. Almost 80% of all referral traffic online comes from only two sources: Google and Facebook.
“There’s a way to do it better—find it.” — Thomas Edison
Virtual assistants can also be used to increase your online marketing efforts. Think about it: a previous client provides a referral to your law firm to a contact they know. That contact will likely look your law practice up online to determine if you will meet their needs. Using a virtual assistant can enhance your online presence by keeping your information up to date, engaging and informative for potential clients.
A virtual assistant can help you improve your rankings by helping you with Search Engine Optimization (“SEO”). They can advise and help you implement unpaid SEO strategies or help you coordinate, budget, and implement a paid strategy, like a Google Adwords campaign or paid AVVO advertisement. They can also create and maintain profiles for you and your firm in online directories like Avvo and Google Business where clients often look for attorneys.
Once a prospective client locates you in an online search, they begin to evaluate you based on the content of your website, social media, reviews about you and your firm, and any other available information identified in the public domain. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. Showing up first in Google rankings is of little benefit to you if your website and other digital content is outdated and does not effectively convey your legal expertise.
Having a virtual assistant constantly updating your public information and engaging your audience can ensure that the information about you and your law firm is positive and demonstrates competence. Your virtual legal team can monitor reviews and offset any negative reviews by responding and attempting to mitigate the problem.
Another benefit is creating new blog articles and social media content that engage readers and demonstrate your capability in your specific practice area. A Backlinko report revealed that longer content tends to rank higher and the average first page result on Google contains 1,890 words. Creating great content, especially long form content, takes a lot of research, time, and energy but is extremely beneficial to your business. Work of this nature should be delegated to knowledgeable staff so you can focus on retaining clients, closing files and generating revnue.
Our virtual paralegals and legal assistants have the knowledge and skills to prepare accurate legal content. Frequently adding new relevant, engaging content can help you and your firm rank higher, thus improving your attorney rating score.
Don’t spend your time doing all the hard work; let us do it for you. Build your virtual team today to begin reaping the benefits of an increased client base.
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